Corporate Biography

CEO: Helen Huibin Zhu (Chinese)

Founder of the business, business and course designer, and main teaching material writer. A popular Mandarin teaching instructor in Beijing for more than 7 years, Bachelor of Economics of University of International Business and Economics(UIBE) in China, and an MBA graduate from Brighton University (UK). Four years' work experience in China General Customs Administration, and years of marketing experience.

Academic Adviser: Simon Buckland (British)

Co-designer of the online and offline curriculum, and English Adviser on teaching materials. B.A. in English from Oxford University, M Sc in Knowledge-based Systems from Sussex University (UK). 25 years' work experience in the language teaching field, former Course Author for Wall Street Institute, currently Curriculum Adviser at Wall Street Institute in China, and English language curriculum advisor for Chinese universities, appointed by the Ministry of Education of China.

Chief Financial Adviser: Elisa Aihua Wu (Chinese)

Bachelor of Business Administration (International Business)-UIBE, Beijing, Master of International Management (International Financial Management)- American Graduate School of International Management, MBA (International Financial Management)-University of British Columbia, Canada. Associate Professor at UIBE since 1995, CFO for Zhaodaola Internet Co.Ltd. 2000-2001